Whether you have used AdWords in the past or your first time trying a PPC “pay-per-click” campaign, it is always beneficial to have a professional analyze and manage your campaign. The easiest way to look at things is that you want the highest return on your investment if you spend marketing dollars to drive traffic to your website. People don’t realize that even PPC campaigns are competitive. If you do business in a competitive market, your campaign needs to be optimized correctly to appear with or above your competitors for desirable search terms. Our online marketing team knows how to adapt to the numbers to get the best results possible.
We begin by optimizing your campaigns to get the right message across in a way designed to convert. Our team also researches the best keywords to get the most visibility in front of your target customers. Our services continue after the initial setup. Management means you adapt and change your campaign based on the results. This means adding or subtracting desired search terms based on conversion rates. It also means adding negative keywords for terms that do not relate to your business. Home air conditioning companies wouldn’t want to show up when someone searches for “car air conditioner repair” since they do not offer that service.
Although Google AdWords is our recommended means of driving traffic to your website above organic search engine results or local search, we offer management of any online advertising campaign. Popular alternatives include Facebook advertising, Yelp advertising, and even online directories like YellowPages. Different industries and online goals require different strategies. If you have any questions or concerns about online advertising and conversion rates, please either fill out the contact form on this page or call our office at 801-871-5251 to speak with a professional today.
“We are here to create your ideal website through top-of-the-line customer service. Our team specializes in working with small to mid-sized businesses looking to capture the power of a professional website with a focus on SEO.”
– Owner, Cody Lueck